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Included in this article Overview Data you’ll get from Email Bounces Bounce Categories Hard Bounces Soft Bounces Bounce Details Building the Directory 1. Create 6 custom fields 2. Create a Program to house everything 3. Create a Static List 4. Create two Smart Campaigns Smart Campaign One - Logging Email Bounces with Bounce Details Smart Campaign Two - Remove Leads From the List After Successful Deliveries 5. Create Custom List View Showing Bounce Details Overview Bounce activities carry details for why the email was bounced, but it’s housed within the activity log entry, not in a field on the lead record, so it’s difficult to export that data. This article will show you how to extract that information to create a directory of leads bouncing emails and how to make the list automatically update. This will also create counters for bounces and successful re-deliveries after bounces happen. Data you’ll get from Email Bounces Bounce Categories Email bounces come in different types depending on why the email was bounced; Hard Bounces or Soft Bounces. Hard Bounces Hard Bounces come in two types, Category 1 and Category 2. Category 1 bounces are emails that have been marked as spam by the recipient mail server. Many email servers monitor blacklists or spam traps, so after de-listing with them, leads that have had a Category 1 bounce previously may be able to receive emails again. Category 2 bounces occur due to an email address that is invalid or doesn’t exist. Soft Bounces Soft Bounces come in three different types, Categories 3, 4 or 9. Category 3 bounces are usually temporary, caused by full mailboxes, timeouts, or throttling. Any email with this designation has been retried for up to 24 hours (36 for AOL). Category 4 bounces are caused by technical problems, Transient Failures, Admin Failures, DNS Failures. Any email with this designation has been retried for up to 24 hours (36 for AOL). Category 9 bounces are unknown, undetermined or gibberish details. Any email with this designation has been retried for up to 24 hours (36 for AOL). Bounce Details When an email is bounced, the recipient mail server includes details of why it was bounced. These are created by the admin of the recipient mail server and vary greatly, but most will give some explanation that can give valuable information. Email Bounce Codes Building the Directory 1. Create 6 custom fields You’ll need 6 custom fields, two DateTime fields, two Score fields, and two String fields Name the DateTime fields “Bounce Date” and “Email Delivered After Bounce”. Name the Score fields “Email Bounces” and “Deliveries After Bounces” Name the String fields “Email Bounce Details” and “Email Bounce Category” Directions for creating Custom Fields can be found here: Create a Custom Field in Marketo 2. Create a Program to house everything Use a default program type and name it "Directory of Leads Bouncing Emails". Info on creating programs can be found here: Create a Program 3. Create a Static List This static list will be your actual directory that contains all of the leads that are currently bouncing emails. Name it "Active Bounce List". Info on creating a static list can be found here: Create a Static List 4. Create two Smart Campaigns These two Smart Campaigns are what will be used to add and remove leads from your active bounce list. Info on creating Smart Campaigns can be found here: Create a New Smart Campaign Smart Campaign One - Logging Email Bounces with Bounce Details Your first Smart Campaign will be used to listen for any email bounces that occur. The campaign will populate the “Bounce Date”, “Email Bounce Category” and “Email Bounce Details” fields. It will then add one point to the “Email Bounces” score field which can be used to count how many bounces have occurred per lead. Lastly, the campaign will add the lead to the static list which will be an active directory of leads who are bouncing emails. Campaign Smart List Use the two triggers of “Email Bounces” and “Email Bounces Soft” in the Smart List. Set both triggers to “is any” so that they will fire whenever any email bounces for any reason. Campaign Flow The Flow of the campaign will have 5 flow steps. The flow will use a System Token and some Trigger Tokens, which can be used to pull details out of the action that activated the trigger. In this case, the Trigger Tokens will be pulling out the details on why the emails were bounced. That info is in the bounce message and is logged in the lead's activity log. Normally you'd have to comb through the activity log one at a time to find these details for each individual lead. This method, however, will pull the details out automatically for all leads. Flow Step 1: Change Data Value Attribute: “Bounce Date” New Value: {{system.dateTime}} Flow Step 2: Change Data Value. Attribute: “Email Bounce Category” New Value: {{trigger.category}} Flow Step 3: Change Data Value Attribute: “Email Bounce Details” New Value: {{trigger.details}} Flow Step 4: Change Score Score Name: “Email Bounces” Change: +1 Flow Step 5: Add to List List Name: “Active Bounce List” Smart Campaign Two - Remove Leads From the List After Successful Deliveries Campaign Smart List The Smart List of the campaign will need a trigger for “Email is Delivered” set to “is any” and also a filter of “Member of List” looking just for leads that belong to your Static List. This way, the campaign will only apply to leads who have had an email bounce but have then had an email successfully delivered afterwards. Campaign Flow The Flow of the campaign will have 3 flow steps to do the following; log when the email was delivered, add a point to the "Deliveries After Bounce" Score Field, and remove the lead from the "Active Bounce List". Flow Step 1: Change Data Value Attribute: “Email Delivered After Bounce” New Value: {{system.dateTime}} Flow Step 2: Change Score Score Name: “Deliveries After Bounces” Change: +1 Flow Step 3: Remove from List List Name: Operational.Active Bounce List 5. Create Custom List View Showing Bounce Details The custom fields you’ve created for email bounce information won’t show automatically in the view of your list. You can create a new view of the list to show just this information so that when it is exported it will give you only the email bounce information you need. Once the list has the necessary details, it can be exported with those columns included so that you can work with it. You can identify emerging trends and issues with your deliverability by looking for common themes among the bounce details. Directions for creating Custom Views can be found here

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(Article Updated - August 2024) Overview A blocklist is a database of IP addresses or domains that have been associated with the sending of unsolicited commercial email or spam. Internet Service Providers (ISPs) and business email networks use information from blocklists to filter out unwanted email. As a result there can be a drop to inbox delivery rates if the IPs or domains involved with sending email are listed on a blocklist. Marketo’s Email Delivery and Compliance team monitors blocklist activity on our IPs and domains daily. When an impactful listing occurs, we reach out to the blocklist, attempt to identify the sender that triggered it, and work with the blocklist organization to get the listing resolved. There are thousands of blocklists, most will not have a significant impact on your delivery rates. Below, we have compiled a list of the blocklists that commonly appear across our sender ecosystem. Each blocklist has been grouped into a top tier (Tier I) by most impactful, to the bottom least impactful tier (Tier III). These may have little to no impact across our sender network. Tier I Blocklist Spamhaus (SBL) Impact: Spamhaus is the only blocklist that we categorize as a Tier I for a reason: it has by far the greatest impact on delivery. It is the most well-respected and widely used blocklist in the world. A listing at Spamhaus will have a negative effect on your ability to deliver emails to your customer’s inbox and can cause bounce rates of over 50%. Evidence suggests that most of the top North American ISPs use Spamhaus to inform blocking decisions. How it works: Unlike many blocklists, Spamhaus lists senders manually. This means they are proactively watching sender activity, collecting data, and base listings on a number of variables. Most commonly senders are listed for mailing to spam trap addresses that Spamhaus owns. Sometimes Spamhaus will list senders based on recipient feedback as well. Next Steps: Please note that every Spamhaus email can be quite different depending on the information provided and the nature of the listing . Because Spamhaus has multiple types of listings, the remediation steps are based on which type of blocklisting has occurred. We have listed the most common types to affect Marketo customers, from most to least impactful. Impact can range from a full block of top severity, to a partial block that is less severe (CSS Data, DBL). If remediation isn’t performed and the problem not addressed, these listings can increase in severity and turn into a full blocklisting. Spamhaus Blocklistings Types SBL (full blocklisting) Considered the most impactful. Remediation steps: Our team monitors closely for Spamhaus listings. Once alerted to the listing, we send an email notifying the customer, and reach out to the Spamhaus contact to start the remediation process. Only a Marketo delivery team member should be in direct correspondence with the Spamhaus contact, to speak on behalf of the customer, and to relay their questions and instructions, ensuring quick resolution and reduced impact. Senders that trigger this listing on a shared IP range will be moved to a more isolated, penalty range (IPB), so as not to impact the other shared senders. Those affected on a Dedicated IP, only impact their own sending and will not be moved. However, depending on the severity of the issue, our team may need to revoke a customer’s ability to send any emails until full resolution. The listing will last until Spamhaus is satisfied that the offending sender has taken the appropriate steps to mitigate the problem. SBL CSS Customers are alerted of the listing with an email containing all the information needed to immediately begin the remediation process. This is part of an automated trigger listing, that allows for a customer to delist directly on the Spamhaus website, after they’ve completed remediation. Remediation steps: Customers will go to the Spamhaus IP lookup website, at https://check.spamhaus.org, where they can check on the status of their IP and continue to monitor it in real time, until it is no longer listed there. Follow the remediation and delisting instructions provided, and check for specific details in the blocklist notification email. DBL (Domain blocklisting) Customers will receive an email notification alerting of the company domain being listed. The email will contain specific information to help narrow down and identify which email source likely triggered it within Marketo. It’s important to note that any email sent from outside of Marketo, that contained the company domain, is suspect. This means, if the sender uses multiple IPs and/multiple email platforms, then any of those could be the source. Remediation steps: Follow the detailed instructions in the email, which will also provide a link to the Spamhaus Domain reputation checker webpage, to check the real time listing status of the affected domain. Once the email source is identified and cause addressed, this customer will follow the online instructions to request to be delisted. Tier II Blocklist SpamCop Impact: SpamCop is not used by any of the major North American ISPs to inform blocking decisions, but it makes it to the Tier II list because it can have a significant impact on B2B email campaigns. SpamCop is considered a Tier I one blocklist for B2B marketers but a Tier II for B2C marketers. SpamCop is a dynamic IP blocklist, that can affect a single IP or a subset of IPs Typically, the block will automatically lift within one business day, but can take longer for relisted IPs. To have triggered a SpamCop listing likely means the sender has a list management problem that should be addressed. How it works: SpamCop lists IPs for one of two reasons: Either the email hit SpamCop spam trap addresses OR A SpamCop user has reported the email unwanted. Most of SpamCop’s spam traps are previously valid addresses that have not been active for 12 months or longer. Remediation steps: If you are seeing a significant number of bouncing emails caused by a SpamCop blocked IP but aren’t sure if your email activity triggered the listing, first identify whether you are sending on a shared sender network or not. If sending from a shared IP range when this occurs, you or any other customer sending from the same network may have contributed to the IP block. This IP block will automatically get dropped within a business day. For those on a Dedicated IP that trigger a listing, refer to the above remediation steps and resources, to address the list management issue. Tier III Blocklist (Low/ No impact ) These are considered the lowest tier and therefore cause the least impact across the Marketo sender ecosystem. Some of these blocklists were more impactful at one time, while others are only impactful based on the sender region (Manitu). Others still can suddenly flare up (Lashback). There are also many blocklists that are ignored (0spam), and are not taken seriously because they do not provide any means to delist once on the list (NoSolicitado) or that they charge money to have the listing removed ( UCEPROTECT ). The pay-to-delist model is not well respected in the email industry. When using blocklist tool checkers, such as MXToolBox, many blocklists will appear, but very few are relevant. Here is our selection of Blocklists you may come across that are least impactful: Project Honey Pot SpamAssassin URIBL/SURBL DrMX PSBL 0spam HostKarma Ascams ZapBL Barracuda Trendmicro Inc. Cloudmark Proofpoint Invaluement ISP Blocklists Some ISPs use internal blocklists to make blocking decisions. Examples include AOL, Yahoo, Gmail, Outlook and Hotmail. If your IP is being blocked by one of these networks, and those networks have a large presence in your lists, a block of this kind could have a noticeable negative impact on delivery. Marketo monitors for significant ISP blocks. Those experiencing deliverability issues with emails not making it to the Inbox and bulking in the spam folder may benefit from additional services with our Email Delivery Consultants. Remediation Steps: Email Delivery Compliance Team works to resolve any ISP blocks. ISP blocks are are usually resolved or lifted within less than 24 hours of a delisting request. Customers experiencing significant blocks for Microsoft domains (outlook.com, live.com, microsoft.com), can submit a request to the delivery team to seek mitigation on their behalf. Additional Resources: Blocklist Deep Dive Abuse Report Deep Dive What is a spamtrap, or spam trap, and why does it matter? Blocklist remediation Blocklist resolution flowchart Successful lead reconfirmation What is a blocklist?

Issue When forwarding email that was received via Marketo to other people, the email does not render the same in the recipient's email client. Solution This can happen when forwarding emails, as the email rendering capabilities depend upon the email client that recipient uses. HTML and CSS can be interpreted differently by different email clients. As noted in the comment below Some clients' HTML parsers don't understand all types of markup, for example an HTML4-level client will not recognize HTML5 elements. Some HTML elements and CSS rules are deliberately ignored, even if the underlying parser and (in the case of webmail) browser supports them completely The HTML markup is can be changed, sometimes drastically, from the original markup before being displayed for security reasons With that said, you can code against some of these anomalies by adding extra code in CSS to account for the differences. Marketo Support is not set up to assist with troubleshooting custom code as we are not web developers. We would suggest that you consult with an HTML/CSS designer to make these changes. To ensure that the existing email templates are coded to comply with different email clients, it is advisable to consult with a web developer/designer to review the code. Here is a guide that you may find helpful: https://www.campaignmonitor.com/css Furthermore, even if the clients are the same, the act of forwarding an email can itself change the HTML of the email. However, Marketo does have a workaround for this. You would just need to put the ‘Forward to Friend' link directly into an email and when the person forwards the email using this link, there is a reduced possibility of the rendering issue occurring. It also adds the forwarded email address to your Lead Database as an unsubscribed lead. The below article covers adding the ‘Forward to Friend’ link to your emails https://docs.marketo.com/display/DOCS/'Forward+to+a+Friend+Link'+in+Emails

Overview These instructions will show you how to add a filter to Segments that will prevent a visitor from seeing the same campaign twice. When done this way, each visitor will only see the associated Campaign once and won't see it again. This is a article attached image 1. Locate and select the User Context API filter (in the API category). This is a article attached image 2. Select "Campaigns - Viewed" from the "Select field to add" drop down. This is a article attached image 3. Select "is not" and insert the Campaign ID. This is a article attached image Where to find the Campaign ID The Campaign ID is the identifier used by RTP to specify which Campaign you are referencing. It can be found in the URL for the campaign once you've navigated to it. Look for the number in the end of the URL, just after "reactionId=". This is a article attached image 4. Click the plus sign to add a second field to the filter. Choose "Campaigns - Viewed" as the second field, same as the first. 5. Select OR from the AND/OR field. 6. Select "is empty" for the second Campaigns Viewed filter option. S This is a article attached image Finally please make sure that the campaign is not marked as "Sticky", as this will make it appear every time. You're all set! This segment will now only match visitors who have not seen the campaign yet.

Note: Please ensure that you have access to an experienced Web developer. Marketo Technical Support is not set up to assist with troubleshooting code. Marketo Form Proxy enables forms to be submitted to Marketo while removing any tracking information. The most common example where this can be used is a customer referral landing page. For an example (available at this writing), see www.marketo.com/referral. Server Requirements PHP CURL Server Installation To begin: Download this project, if you haven't already, here: github.com/Marketo/Form-Proxy/downloads. Edit the variables in mkto_proxy_config.template.php as necessary. Rename mkto_proxy_config.template.php to mkto_proxy_config.php. Drop the entire directory onto your website (or subdomain), e.g. YOUR-COMPANY.COM/post-proxy/ orpost-proxy.YOUR-COMPANY.COM/. Visit the directory you just created. If it redirects to the default URL you set in mkto_proxy_config.php, it works. Otherwise, you must've skipped a step. Now, on each landing page: Copy the text from Custom-HEAD.html.txt into the Custom HEAD HTML field in Marketo Design Studio (click Landing Page Actions, then Edit Page Meta Tags). Update that code. Replace YOUR-COMPANY.COM/post-proxy/ with the URL to the directory you created in the 3rd server installation step. Save your landing page and test thoroughly. Contributions This script is open sourced under a modified BSD license (more on that below). It does not require you to send contributions, but if you have any you'd like to share, please submit a PULL request through GitHub. License Copyright (c) 2012 Marketo, Inc. - marketo.com All rights reserved. Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met: Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution. Neither the name of Marketo, Inc. nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission. THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT OWNER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Issue Issue Description You are unable to check any emails to select in the Email Filter section in the Setup tab of your report (http://docs.marketo.com/display/public/DOCS/Filter+Assets+in+an+Email+Report) when Global Reporting is enabled (http://docs.marketo.com/display/public/DOCS/Report+Email%2C+Campaign+Performance+Across+Workspaces). Solution Issue Resolution When using the Global Reporting feature in a report, you can only view a report for all emails across workspaces. You cannot filter the report to include only certain emails.

Issue Leads were uploaded into Marketo with the wrong opt-in date and time, which also synced with Microsoft Dynamics 365. Solution To correct the opt-in date and time, do the following. Update information in Marketo. Prepare and upload a corrected list for the leads. Confirm the opt-in field in Marketo is not blocked from updates. CRM Sync The corrected data in Marketo will auto-sync with Dynamics 365. If auto-sync fails, manually update the opt-in dates in the CRM. Additional Steps Check for any automated actions triggered by the wrong data and rectify them If needed. Confirm data accuracy in both systems after updates. Back up data before mass updates to prevent data loss.

Issue If you create a Landing Page Domain Alias within Marketo Admin > Landing Pages > Rules, you are given the option to set up a Default Page for that Alias. What happens if an end-user navigates to an invalid page on the Domain Alias? Solution Let's say that your Branded Domain Name is pages.domain.com, and the Fallback Page set to domain.com.You have also set up a Domain Alias: pages.otherdomain.com. The Default Page for that Alias is: otherdomain.com. When you navigate to an invalid page on the primary domain (pages.domain.com/invalid-page.html,) you will be redirected to the Fallback Page: www.domain.com. If you were to navigate to an invalid page on the Alias (such as pages.otherdomain.com/invalid-page.html), you will be still be redirected to the Admin Settings Fallback Page: www.domain.com. The Domain Alias Settings are particular in the sense that the exact setting is for the "default page". You will only be redirected to the Domain Alias Default Page if you were to navigate to pages.otherdomain.com.

Issue You want to know if updated lead/person record data will reflect changes to that data made while the lead was in a wait step. This is important to know, because values could affect the following flow steps. For example, if there is a choice in the send email flow step that is determined by those values. Solution Any information that was updated while the lead was in the wait step will be reflected in the next step.

Issue You have developed a Marketo landing page and enabled Personalized URLs (PURLs) for your records but when people visit the PURL, form pre-fill does not take place. Solution When a person visits a PURL landing page, the form pre-fill checks their Munchkin tracking cookie to identify what values to populate for the form fields. If that person has a Munchkin tracking cookie associated to a known record in the database, it will pull and populate the information from that record. However, if this is the first time this person has visited a Munchkin tracked page or their browser is tied to an anonymous record, the pre-fill will not populate any information into the form. The customer/prospect will need to fill out a form or click on a tracked link in an email sent from Marketo. This will allow future PURLs that people visit going forward will have pre-fill populate as their cookie will be tied to a known record in the database. The web page visit will be associated back to the know record for the PURL. Additionally, you can also use Person related tokens on the landing page and those will resolve. For examples having the token in the text that states {{lead.First Name:default=Default}} within the body of the landing page will populate with the expected persons first name for the PURL they visited. This is because the token generation goes through a different path on the back end for PURLs.

With Marketo's newly released Customer Engagement engine, you can now easily nurture and engage your leads. Not only does the Customer Engagement engine automatically and intelligently deliver the right content to the right person, at the right time, but you now no longer have to manually create or maintain complex workflows. View this webinar to If you are looking to convert your “traffic cop” nurture program to the Customer Engagement engine. Cheryl Chavez, the Director of Product Management at Marketo will cover the best practices and steps for converting your campaigns. View the training here: pages2.marketo.com/cee-training-migration-aug-2013.html Is this article helpful ? YesNo

Issue After going through a modification of a text field type from 'Text' to 'String', the field is no longer available as a filter for smartlists. Don't worry, the field is not gone - it is just temporarly unavailable. Solution Changing the field type from one type to another is a database intensive operation and in some cases where the field values are widely populated across your database records, this can cause the filter to be unavailable until the operation is completed in full. The time it takes for the field filter to become available may vary and it can take up to ~30 hours sometimes until the field filter is available again after the type of the field has been changed.

As Marketo customer and a member of the Marketing Nation, it's important to have something you can reference, a brief guide or checklist. Here is a collections of articles that we think will be invaluable to you as you move along in your Marketo journey. Marketing Nation Marketing Nation Glossary Marketo Marketo Icon Glossary Managing Marketo Users Managing User Roles and Permissions Munchkin Sales Insight Sales Insight is super easy to use and will give you the visibility needed to prioritize and close business faster. Issue a Marketo Email License Publish an Email to Sales Insight Using Interesting Moments Sales Insight Email Performance Reports Email Marketing Add Editable Sections to an Email Template The Engagement Dashboard Demand Generation Add Editable Sections to a Landing Page Template Revenue Explorer Revenue Explorer Report Revenue Explorer Report Types Is this article helpful ? YesNo

Also see: Enabling Asset Discovery - Marketo Docs - Marketo User Manual Steps to fix: Verify the RTP tag exists on the page Verify there are no any jQuery / Javascript / Other errors in the Developers Console Login to your account and go to the 'Account Settings' panel > make sure the 'Assets' toggle is switched to On In the 'Account Settings', go to the 'Assets' tab and make sure the URL patterns configuration are valid Select an asset in 'Assets' tab and click on link to check if click count increases and capturing you as the visitor. (see note 2) NOTES Don't forget to add wildcards (*) in your URL patterns, otherwise it will only cover the exact page you inserted: marketo.com/solution won't match: marketo.com/solution/rtp.pdf This step doesn't work with PDF files, simply because the rtp js tag is not installed on PDFs. In addition, the click event listener doesn't work on the back office, so only if it is an HTML page and you are viewing it (while rtp is running in the background) you should see the counter changes.

Issue Lead activity log shows "Change segment" or "Add to Segment" for a segmentation (i.e. "Change Title to "Directors") The named segmentation ("Title") does not show up in the segmentation list in Database Environment Marketo instance with the Target Account Management feature Solution Even though the activity log shows a segment activity, the segment is actually a Persona, which is a feature of Target Account Management.

Issue The "Make Dynamic" button does not appear in the drop down gear menu when an image is clicked in the email editor. Solution 1.Click the image in the editor twice 2.Click the gear Menu next to the image 3.In the menu "Make Dynamic" should appear. This is occurring because the image is located inside of another element such as a <div> which is being used as a module. The first time the image is clicked, the module is being selected, so the Make dynamic option does not appear. The second time the image is clicked, the image within the module is selected so the Make dynamic option can be selected.

Issue There is a discrepancy for certain emails between Email Insights and Email Performance Report. The data (e.g. sent, delivered, opened and clicked) are significantly lower in Email Insights for the emails as compared to the Email Performance Report for the same emails. Solution There is most likely a discrepancy because at the time Email Insights was first enabled "you’ll have four weeks of historical Email data in addition to all new email activity". There was no request to Marketo support to upload historic data beyond four weeks which would have included data for the emails above. This request relates to the notes below from the article: "We’ll give you a four-week period before you can request Marketo Support to upload your data" The solution is to request that Marketo Support backfill the report data so you have data for Email Insights beyond the four weeks.

Issue New leads created through form submissions in Marketo are not being registered by the "Fills Out Form" trigger in associated campaigns. Solution To address this issue: Verify Referrer Value: You'll see a referrer value in the Fills Out Form. Confirm that the referrer value in the Fill Out Form activity aligns with the campaign trigger criteria. Check Configuration Changes: Inspect any recent changes to URLs that may affect form submissions. Communicate these changes to the Marketing Operations team for proper adjustments. Review Campaign Setup: Ensure the campaign is set up to include the specific form and that no filters exclude new leads. By following these steps, you should be able to resolve the issue and have new leads correctly trigger the Fills Out Form activity in Marketo campaigns.

Issue Recent Activities are shown in Lead Activity Log for being added to an SFDC Campaign, however this campaign may have occurred a significant time in the past. Solution A common reason for this occurring is a deleted record in SFDC was restored, so the past activities are coming down to Marketo as if they happened recently. The root cause is that the SysModStamp for one of the object records (Campaign, Campaign Member, Campaign Member Status) for the record was updated, so, in the perspective of the Sync User, the newly updated (recent SysModStamp time) record needs to be queued up to be synced. If this is causing some unintended Marketo Trigger Campaign activity, we advise that active Trigger Campaigns be reviewed to make sure that past campaigns are deactivated, and only relevant campaigns are currently active.

Knowledgebase

Maintaining a Directory of Leads Bouncing Emails

Top Blocklists - What You Need to Know

Email Rendering Issue in Forwarded Emails

Web Personalization (RTP) - How to Show a Campaign Only Once Per Visitor

Marketo Form Proxy v1.1.0

Global Reporting Is Enabled and Unable to Filter on Certain Emails

Correcting incorrect opt-in date-time in Marketo and CRM

Domain Alias Default Page and Fallback Page

Data Changes After a Lead Enters a Wait Step

Personalized URLs Are Not Working for Form Pre-fill

Customer Engagement Engine Training: Converting Your Traffic Cop

Custom field is missing as a filter after changing the field type

Customer Account Manager's Suggested Reading

Email Edits Made With Edit Code Don't Show in Audit Trail

The RTP Asset Discovery doesn't work

Segmentation - Leads Assigned to a Segmentation that does not appear to exist

Make Dynamic Button Missing From Image in Email Editor

Discrepancy Between Email Insights and Email Performance Report

Delete Email from ToutApp Live Feed

Email server used when sending Tout Emails from Salesforce

"Fills Out Form" for campaigns not triggered when new person created during form fill

New 'Add to SFDC Campaign' Activities From Prior Years Syncing Down