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Issue No data appears in the Email Performance Report (configured for a specific time frame) even though emails have been sent to the leads. Solution The reason why the leads who were sent the email do not appear in the email performance report configured for a specific time frame is because the Sent Date filter is based on the first date that the email was sent to a given lead. Email Performance Peports only show data for the first time an email was sent. If you send the same email multiple times to the same leads, reports intended for later sends will not include leads who first received the email outside of the report's time frame. Apart from that, it is also worth to check if the email performance report has any additional smart list filters that the leads may not qualify for.    
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Issue Description When editing a template and you validate the HTML, you receive an error of 'Error: Nested Editable Element: ...' with the id of the element following causing you to not be able to approve the template. Issue Resolution This is due to having an element with a 'mkto...' class nested inside another element with a 'mkto...' class. Below is an example:  <div class="mktEditable">      <div class="mktEditable"></div> </div> You will need to remove the 'mkto...' class reference from one of the elements to be able to pass validation and approve the draft as in the corrected example below:  <div class="mktEditable">      <div class="newClassName"></div> </div>
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Issue Description Consider a scenario where you wanted to setup a campaign flow in such a way that their program status needs to be changed as “Influenced” if they are currently not a member of that program and the default choice is “do nothing” as seen in the below screenshot. However, you will be able to see that for records who isn’t member of program is getting assigned with default choice and not with the choice 1. Issue Resolution The flow step will change the program status to influenced only if they are member of program and have the status anything apart from "No show", if not default choice will be selected. The flow-step will not add the lead to the program and then change the program status when "Add choice" is used in the "Change program status" flow step. If there inst a choice added as shown in the below image, then the person will also be made a member of the program if they weren't already. Who This Solution Applies To
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Issue Issue Description A Smart List using a "Member of Program" or Member of Engagement Program" filter is qualifying people who are not members of the specified program, or not qualifying people who are members of the program.     Solution Issue Resolution Check if you have the filter set to "Member of Program/Engagement Program = true, Program is not [program name]". If this is the case, the logic works a little differently than you may think - what this means is that the person can be a member of any program, as long as it's not the specified program. How you may want to set up the filter would be "Member of Program/Engagement Program = FALSE, Program IS [program name]". That indicates that you want people who are not a member of the specified program.
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Issue You have a field on the Contact, or Account object that is visible to the Marketo Sync user, but updates to that field are not being passed to the record in Marketo. The field is not a lookup or formula field, and the matching field on the Lead object does sync.     Solution Issue Resolution Certain fields in Salesforce are ignored by the Marketo/SFDC sync. Ignored fields are listed by object below. ALL: CreatedById LastActivityDate LastModifiedDate LastModifiedById MasterRecordId SystemModstamp   ACCOUNT: Fax Ownership Rating ShippingCity ShippingCountry ShippingPostalCode ShippingState ShippingStreet TickerSymbol     CONTACT: Name AssistantName AssistantPhone HomePhone LastCURequestDate LastCUUpdateDate MailingCity MailingCountry MailingPostalCode MailingState MailingStreet OtherCity OtherCountry OtherPhone OtherPostalCode OtherState OtherStreet ReportsToId   Who This Solution Applies To Customers with Salesforce integrations    
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Issue: You or your sales reps are getting an error when editing your leads or contact records in Salesforce saying "The record you were editing was modified by Account Marketo during your edit session". Similar to this: This error will usually occur in Salesforce when you are in the Edit page in while at the same time the Marketo sync is updating that same record by our periodic API sync. While this error occurs very rarely, and usually by performing mass updates from Marketo (usually by batch campaigns). Resolution: Here are some steps you can take from a Marketo perspective to resolve or significantly reduce the chances of this error occuring:      1. Change the process that you use to update records in Salesforce - You can successfully reduce this error by using Inline editting (by double clicking on the individual field on the record) as opposed to doing a mass update of multiple fields on 1 record (by using the Edit button). Inline Editing - As the screenshot below shows, this done by double clicking on the individual field on your record then updating the field and then pressing the "Save" button or double pressing on the Enter key on your keyboard: Mass Editing - this is done by first pressing the "Edit" button on the record's detail page, which will then take you the the Edit page where you can mass update multiple records then press the "Save" button:      2. Increase the Salesforce sync interval time - Another option to reduce the the possibility or receiving this error is to reduce the number of times that Marketo syncs with Salesforce. This option in effect increases the time between Marketo and salesforce syncs.  (The default is 5 minutes.)  The downside to this option is that updates made in Marketo will take a longer to sync to Salesforce and vice versa. If you want to proceed with this option, you will need to contact Marketo support to get your sync wait time increased.  
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Issue You receive the error "Failed: cannot retrieve values for sfdc id" when trying to sync a record between Salesforce and Marketo.     Solution You can get this error message if the lead owner associated to the lead is not visible to the Marketo sync user. To troubleshoot this issue, do the following" Log into Salesforce using the Marketo sync user listed in Admin > Salesforce Confirm the record is visible to the Marketo sync user. Confirm the lead owner associated with the record is visible to the Marketo sync user. If the lead owner is not visible to the Marketo sync user, work with your SFDC Admin to allow the sync user to see it, or change the lead owner to something that is visible to Marketo. Once this is done, try the sync again.        
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Issue Values in a form field are not showing in the preview or live form even though the value is in the picklist for the field. Visibibility rules for the field are enabled. Solution The value is not in the picklist in the field visibility rules. To fix this do the following:   1.Select the field in question in the form editor 2.Click "enabled" In the right pane, where it says Visibility Rules, 3. Add the missing value to the picklist 4.Hit Save        
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Issue The URL for the landing page shows as "https" even though you do not have SSL set up on your Marketo instance, causing the browser to display a "Not Secure" warning.   Solution This can happen if the primary domain and DNS are SSL secure, but Marketo is not.  For instance, if your primary domain is "mycompany.com" (SSL secure) then the DNS, which is also SSL secure, will push down the "https" transfer protocol down to all the CNAMEs on that DNS.  This will force the Marketo landing page using the CNAME to use "https" in the URL, even though it is not secure. There are two ways to resolve this: Work with your IT department to see if there is a non-SSL option for your DNS Purchase SSL for your Marketo instance so that both your primary domain and your Marketo pages are SSL secure. If you would like to add SSL to your Marketo instance, please contact your Account Manager to see about adding that to your subscription.     
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Issue Issue Description You have sent an email and do not see the List-Unsubscribe headers.   Solution Issue Resolution Marketo automatically adds the appropriate List-Unsubscribe headers to emails, EXCEPT in three scenarios:   1) The email is marked as operational 2) You are sending a test email via the "Send Sample" action 3) The email is an alert email   In these cases, the List-Unsubscribe header will not be added to the email.
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Congratulations on being the Support Admin for your company.  It's a very important role for your organization and with the new Marketing Nation, the support admin role is expanding even more.  Let's go over some of key things you can do as the Support Admin.   You can submit support cases to Marketo Support This is one of your key abilities.  Submit cases on behalf of your company to our Marketo Support Team for assistance.   Manage your list of authorized contacts You have the ability to add and remove contacts from your list of authorized support contacts.  This becomes important if people leave your company or if teams switch out your main Marketo users.  If someone needs the ability to contact Marketo Support, you're the one to make that happen for them.   Invite people to your account space (NEW) That's right,. You own the guest list to your Account space.  You get to invite people from your company to this space.  You can remove them from this space and you can also ban them from ever entering this space if you wanted to.  This is a newly added feature within the Marketing Nation.   Manage your Company Space (NEW) You're not just the Support Admin, you are the admin of this space.  Adjust this space as you need it,  If there are different types of content widgets or text boxes you want to add to this space, you can do it.  This is a space for your company's use and benefit, so do with it as you need it.   Our team is on hand to assist you with any questions you have to manage this space.  You can contact us by sending an email to supportfeedback@marketo.com. Is this article helpful ? YesNo
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Issue Description The Email Dashboard is not displaying accurate data after sending an email via the Email Program. Issue Resolution Email dashboards can take up to 72 hours to fully propagate, if the data is still not accurate or updating after 72 hours please reach out to support for further troubleshooting.
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Issue Description You get an error message saying that an email or landing page is in use when you try to delete or even unapprove it. Issue Resolution If assets are being being used or referenced somewhere else in Marketo you cannot delete or unapprove them. Before you can, there cannot be anything listed under "Used By" section. Navigate to the place where it is in use and remove it from there. Once all asset dependencies have been removed you will be able to delete or unapprove the asset.
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Issue You want to send out an email to a group of people and break it up so that it sends in smaller batches over time.     Solution To break up an email send over time, you can use a Smart Campaign with Choices and Wait steps in the flow.  Example provided below. Choose the criteria you want to use to break up the send.  In the example, we use the first letter of the last name. Use a Send Email flow step with a Choice defining your first group (Last Name starts with A-F) and select the email you want to send. For the rest of the leads, use a Default choice of "Do nothing." Add a Wait step. Repeat 1-3 for the each group, separating them with Wait steps.    
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Issue Attempting to use Champion/Challenger tests in nested programs within engagement programs fails to run test. Solution Champion/Challenger email tests must be inserted directly within the email stream as an asset. The testing functionality is based on being triggered which is the process of a stream content cast. When the email is nested in a smart campaign within a program, this campaign executes as a batch campaign and will see inconsistent behavior for Champion/Challenger testing.  
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From the Marketo Email Use Policy: "...You may not send any Unsolicited Email by use or means of the Marketo Service. "Unsolicited Email" is defined as email sent to persons other than: persons with whom you have an existing business relationship, OR (ii) persons who have consented to the receipt of such email, including publishing or providing their email address in a manner from which consent to receive email of the type transmitted may be reasonably implied." The full text of the policy is here: documents.marketo.com/legal/use-policy/ An abuse report is a report that an individual sends to abuse@marketo.com alleging that a Marketo customer sent unsolicited email. There are a number of reasons why someone might report abuse. Here are a few common reasons people report abuse to us: The person forgot they opted-in to the mailing The person received genuinely unsolicited email The person opted in, but the branding in the email was different than the branding on the opt in form so it was not clear the email they received was connected to their opt-in experience Someone signed up for your list with the wrong address, and the person who actually received your email felt it was abusive   For additional reference - Abuse Report Deep Dive  
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Issue Issue Description "${button-link}" appears on the Email Link Performance report in place of the URL the buttons point to.     Solution Issue Resolution To stop this "${button-link}" from appearing on the reports, edit the text version of the emails to replace the "${button-link}" with the URL the button points to. This occurs because the text version of the email didn't get edited to provide a valid button link. The "${button-link}" value is part of HTML templates and if the setting 'Copy HTML to Text version of email' is checked then those values get copied across. From there, if the text version doesn't get edited or reviewed after that copy over happens, tracked links for "http://${button-link}?mkt_tok=..." will be sent out for those leads that get the text version of the email in place of the URL the button points to. The next question after hearing this solution is often, "If this is just for the text version, who is reading the text version of emails?", and the answer is that it's probably automated link scanners or security software visiting the link and triggering the click to show on reports. 
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Issue You want to know what the duration should be for an Email Batch Program's A/B Test.     Solution When setting up an A/B Test in an Email Batch Program, the default, minimum duration of the test is 4 hours long. However, A/B tests should not usually be this short, for a couple reasons: Depending on the size of the membership, and the background processes the Marketo System is engaged in, the Email Program may or may not even be able to send the complete test during the 4 hours. 4 hours is a very short amount of time. Winner Criteria is only determined from the data gathered during the period of the test - that would be 4 hours. 4 hours may not be enough time. Ideally, A/B Tests should be "days" long, so that the test may complete and all appropriate information may be captured.
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Issue Links sent to a customer using AppleMail are not rendering properly. Solution This issue is cause when there is no protocol assigned to a link so AppleMail appends applewebdata:// to the beginning of the url instead of or The work-around for this is to include the protocol in the link. If there's no protocol (e.g. ) then the rendering engine will insert applewebdata:// as the protocol for any links.     
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I'm trying to find out who had a lead score change from a specific smart campaign - would I use data value changed with a reason or some other filter? The Data Value Changed filter with the Reason constraint is appropriate for finding leads that had their Lead Score changed by a campaign. This screen shot shows an example of how you might set this up. The list below show a few of the values you may see in the Reason field. If you know the exact phrase you are looking for, use the "is" operator. For example, "Changed by Smart Campaign Contact Us." If you don't know the exact value, try using the operator "starts with."  Synched from salesforce.com Changed by Smart Campaign System flow action System action reset Form fill-out SOAP API Manual lead edit Munchkin API Import/merge into list The Reason filter constraint is available in these filters: Data Value Changed Lead Partition Changed Progression Status was Changed Revenue Stage was Changed Not Data Value Changed Not Lead Partition Changed Not Progression Status was Changed Not Revenue Stage was Changed
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